If you clicked on this campaign first (and I don’t blame you), you might’ve just proven our point: some ads are so sexy, they’re downright distracting.
That’s all well and good on a copywriter’s website. But on the road, it’s a different story. So when people on social media started posting videos of themselves getting distracted by a certain global pop sensation’s billboards, Progressive Insurance decided to step in.
Credits:
Agency: GUT 2025
CCO: Juan Javier Peña Plaza
CDs: Jose Ramirez, Dani Jaramillo
ACD: Avi Azouz
AD: Gianna Centurion
CW: Julia Sanbe