When Verizon asked us to promote their free Google Pixel 10 Pro by highlighting its live Gemini A.I. feature, I immediately thought of all the ways people might try to squeeze every last bit out of their new free phone.
Which, of course, made me think of that one guy we all know. You know, the one who asks ChatGPT for the time while staring at his phone? Anyways, I wrote a two-minute mockumentary about him, prospectively starring comedian and top Canadian business school grad, Nathan Fielder*.
The mockumentary didn’t happen, but it was a great writing exercise. And in the end,I still got to fly to L.A. to help shoot this commercial, directed by the hilarious Eric Wareheim. Cheers to that.
*Nathan, in the 0.00001% chance you're reading this and need someone for a skit, call me. I'm nearly half as funny as you, and twice as delightfully awkward.
Credits:
Agency: GUT 2025
CCO: Juan Javier Peña Plaza
CDs: Jose Ramirez
ACD: Waner Almeida, Dhaheem Habeeb
AD: Gianna Centurion
CW: Julia Sanbe