Creative Direction • Branding • Copywriting • Integrated Campaign
Miami-based tea company JoJo Tea set out to make Gen-Z's "me-time" teatime.
![](https://cdn.myportfolio.com/399ec0e8-ba5e-412e-9922-f24e1b473f96/559a29d9-f0a8-4650-a5c4-2dbf4e2a110f_rw_1200.png?h=fd13e332f9e98b649fef22da5eeafdd0)
![](https://cdn.myportfolio.com/399ec0e8-ba5e-412e-9922-f24e1b473f96/c361569d-0d7c-4055-8abe-19ba5619b04a_rw_1200.png?h=2559b96e70df17b45fa4d54730bd1906)
![](https://cdn.myportfolio.com/399ec0e8-ba5e-412e-9922-f24e1b473f96/10e28e69-4537-465d-8109-585e2105c699_rw_1200.jpg?h=b878928e02d6711bfa95fb3863bb4db3)
![](https://cdn.myportfolio.com/399ec0e8-ba5e-412e-9922-f24e1b473f96/59ad66cc-7ac0-4fa6-b3c5-2e0a8281a914_rw_1920.png?h=dd05ccebcd5ac5b1345e04d0af344464)
To download the full JoJo Tea Book, click here:
Credits:
- JoJo Tea Campaign was created by Mantra, our in-house student agency -
Creative Director: Julia Sanbe
Associate Creative Director: Alessia Petricca
Copywriters: Julia Sanbe, & Jada Brown
Art Direction & Design: Alessia Petricca, Isabelle Dino, Gianna Centurion, Kristin Konefal, Ryan Gus, Kennedy Munster, & Cem Olcay
Photography & Videography: Cem Olcay & Ryan Gus
Book Presenters: Julia Sanbe & Jada Brown