Copywriting • Integrated Campaign
In a year when Brits had enough drama from the real world, Netflix U.K. used its foreign language programming to offer viewers a cathartic escape into T.V. drama.
AWARDS:
D&AD Graphite Pencil - 2022
![](https://cdn.myportfolio.com/399ec0e8-ba5e-412e-9922-f24e1b473f96/bce102e4-c82b-4178-b34c-20c898115c3f_rw_1920.png?h=ed127d440e4249476a6dd393d7669e1d)
![](https://cdn.myportfolio.com/399ec0e8-ba5e-412e-9922-f24e1b473f96/dc7015c7-894b-4dfd-9278-265e0aaab9cb_rw_1200.png?h=f98919e63c5579a98403d3009fb9e074)
![](https://cdn.myportfolio.com/399ec0e8-ba5e-412e-9922-f24e1b473f96/f5e8a676-fba4-40c8-94da-8a61d03b5221_rw_1920.png?h=dd2eff2b93b3d67e37b232bae8bcc5b7)
![](https://cdn.myportfolio.com/399ec0e8-ba5e-412e-9922-f24e1b473f96/64680f64-70ed-4fd2-9227-3e6e788ba68f_rw_1920.png?h=c92b5c20c753162f46098d0eb879dd4c)
![](https://cdn.myportfolio.com/399ec0e8-ba5e-412e-9922-f24e1b473f96/89d706ba-2e30-4873-b26b-21893bd7dea9_rw_1920.png?h=6be2a01740388f2639134098954cbf3b)
![](https://cdn.myportfolio.com/399ec0e8-ba5e-412e-9922-f24e1b473f96/a0c98ad2-55b1-4d10-9b5a-359acbd78d7f_rw_1920.png?h=9730b1f9aa205d7f392961b3325d883c)
See the full deck for Not Your Drama, here.
Credits:
Copywriter (Script + Campaign): Julia Sanbe
Art Direction & Design: Lucas Rosen & Maria Emilia Becerra